Servanthood all glammed up.
"We are guilty of glamorizing service. The same impulse that makes us in to facebraggers and position-jockeys looks for opportunities to serve that are high-profile or highly esteemed. We gravitate towards service that has high visibility, looking for opportunities to serve that elicit compliments. Yet we ignore the simple, boring, everyday opportunities to serve family, friends, and people who can never pay us back. We might fly across the world to feed children in a ghetto but ignore our neighbors who need help carrying in their groceries."
- from Faithmapping by Daniel Montgomery and Mike Cosper, p. 152